Eyes

Papel picado is one of the most important decorations in Mexico, we find it in all colors and for all festivities. For this reason, Macaria present...

Azulejo is a beautiful and sexy palette inspired by the bluish tones of the talavera from Puebla. This palette is only for the most daring, full of...

This palette is made up of 24 brilliant and unique shades, perfect for all our beautiful women, their shades range from lavender (Ana), Indian red ...

Inspired by Mexican sweets, Macaria Beauty presents its new palette, a fun and sweet collection of 9 shades with shiny and satin nuances, made up o...

The Love Letter Series was inspired by past and present love moments. Each palette features 15 shades of show-stopping shimmers, dual chromes, and...

3D Effect Bionic Vegan Faux Mink Lashes are made from synthetic silk fiber, extra soft and fluffier compared to PBT.Benefits: Super soft innovate...

Hyaluronic Caffeine Depuff Eye Gel provides an instant cooling effect and hyaluronic acid ideal for refreshing tired eyes and minimizing unde...

MOIRA Waterproof Gel Pencil Liner has a killer formula with super opaque pigmentation and silky smooth texture that easily glides on your eyes! Be...

Collagen Retinol Treatment Eye Cream is a lightweight under-eye cream that helps improve the skin’s texture. Infused with Collagen, which leaves th...

Volumize, lengthen, and turn up the drama in your lash look with this jet-black mascara formula. Not only are you protected against smudging, flaki...

Macaria Beauty brings you colors that shelter the memories of the heart. This palette of 9 shadows includes beautiful shades of pink and red.

A Dash of Gold Shadow Palette features an essential of 10 highly pigmented in ultra-mattes and lustrous shimmers. A must-have range of earthy brown...

Graphix liner is the perfect eyeliner to create fine or bold lines. Smudge-proof, tear-proof and water resistant formula dries quickly for long las...

Water resistant Liquid Eyeliner is specially formulated for long lasting wear. Ultra fine brush applicator ensures precision lining. Dries fast and...

Fun, easy to use and long lasting. Jumbo colored pencils are perfect for a beautiful eyeliner look. You can also use them as a primer to make your ...

Define eyebrows with the pointed and pigmented tip of the pencil.  And use the spoolie end to achieve a natural look.

Soft matte colors perfect for day to night! Includes 4 soft brown tone colors for the everyday eye look. Wrap yourself in soft, cozy color. These m...

Perfect for travel! The 2 pack is the same Dramatilash Lash Adhesive formula that goes on clear and blends with lashes when it dries. Just in a sma...

Hold your false eyelashes securely in place. The Dramatilash Lash Adhesive goes on clear and blends with lashes when it dries. Keep your lashes in ...

Instantly create dramatic looking eyes with the Dramatilash trio kit! Try stacking lashes to get the effect of fuller, lusher lashes.

Transform your lashes from ordinary to extraordinary in just a few seconds with the Dramatilash multi pack kit!

Instantly add length and volume to lashes with the Dramtilash Flare kit. Includes short and medium lengths.

Transform your lashes from ordinary to extraordinary in just a few seconds! Includes lash adhesive as an added bonus.

Meet the newest members of our lash family – Tristan, Emerson, Drew, Laura, Jodie and Andie. Six fun, flirty 3D Faux Mink Lashes that are so soft a...

Extraordinary smooth formula defines & accentuates eyes beautifully. Choose from our amazing color collection. A must-have beauty essential!

Instantly dissolves long-wearing lip color leaving lips soft and renewed. Apply generously on top of stubborn lip color and wipe off. Easy to contr...

Turn up the volume with Fully Amped mascara. The nourishing formula is enriched with added vitamin E, panthenol, and biotinoyl tripeptide-1 which h...

Achieve wow-worthy lashes with Biggie Lash tubing mascara. The formula coats lashes for extreme volume and length that will last all day long. Tubi...

Up the drama with liquid eyeliner! Start with a classic, matte color close to the lash line and add a second line for a pop of bold, trendsetting c...

Add definition to brows with tinted brow gels. Tinted brow gel thickens brow appearance and helps keep brows in place.

Six color coordinated shades accent eyes with vibrant color. Long wearing formula glides on smoothly and blends easily. Applicator included.

An all-in-one palette with 18 matte and shimmer shadows to contour, define and create any look you desire! Smooth velvety shades glide onto your ey...

Harmonizing duos for base & contouring colors to create your ideal eye look. 16 perfectly paired shadows in a variety of colors & finishes ...

Add a little drama to eyes with the I Heart Makeup Drama Eye Palettes. Featuring 14 blendable shadows plus oversized pans of base color and highlig...

With 6 palettes to choose from, add a pop of color to your makeup looks with a shadow that leaves em' shook. Featuring shimmer, matte, and satin sh...

An all-in-one formula to help lift, volumize, & lengthen lashes. Dual-sided brush adds volume & length for big, bold & beautiful lookin...

Clump-free one-coat formula creates maximum volume without weighing down lashes. Ideal cone-tip brush separates, volumizes, & defines lashes.

Build drama & dimension with a lightweight formula that separates & coats lashes for a full-lash effect. Unique silicone brush coats each l...

Smudge proof formula with curved brush instantly adds volume & length for that wide-eyed look. Contains vitamin E, jojoba seed oil & panthe...

Fibers instantly adds volume for that false-lash look. Water resistant formula with flexible silicone brush instantly amplifies lashes. Added panth...

Our Lift Off Instant Lash Lifting Definition Mascara coats lashes from root to tip with a precise applicator wand to add lifted volume leaving lash...

Ultimately…you need this eyeliner. Smooth gel-like formula lines and defines eyes with intense color payoff. Precise, yet soft, you can blend out y...

This gel liner has a rich and creamy water resistant formula that glides on smooth without smearing or smudging for long lasting, all day wear. Pro...

You might want to take a seat before you swatch, because the Shockwave Eyeliners will have you shook. Shockingly bold colors glide on creamy pigmen...

This luxurious, long wearing and intensely pigmented eyeshadow collection inspires dazzling looks. Eye Lux Mesmerizing eyeshadow is formulated to b...

These defining eyebrow kits are sure to inspire, tame and frame. Each tin is packed with two brow powder shades, a flattering highlighter shade and...

Shady Slim Brow Pencil is the perfect way to get fuller, beautifully sculpted brows. Shape and fill brows with the retractable super skinny tip to ...

The Featherlite Brow Shaping Powder Pencil is a brow game changer. This buildable formula has a unique powder finish that combines the natural look...